Route28 Restaurant
Culinary Identity & Reservations
Role
Design & Frontend Lead
Duration
6 weeks
Year
2023
Category
Hospitality & F&B

Route28 is more than a restaurant — it's an experience. Their digital presence needed to evoke the same warmth, sophistication, and attention to detail that guests find at every table. We crafted a visual-first website that leads with atmosphere: rich photography, warm colour palettes, and elegant typography set the mood before a single menu item is read. The reservation system integrates seamlessly, allowing guests to book a table in three taps, while a CMS-driven menu lets the kitchen update seasonal specials in real time. A storytelling gallery section weaves together the chef's philosophy, sourcing practices, and the history of the Route28 name.
Tech Stack
“The website captures Route28's soul. Our guests often tell us the site made them feel the atmosphere before they even walked through the door.”
